Founder Guides

Short, answer-first guides on talking to users and validating an idea — the part most first-time founders get wrong. Drawn from the 60-Day Founder “Talk to Users” curriculum.

• How do you talk to users without getting false validation?

  Customer interviews lie when you pitch first. Mine for past behaviour instead — what users already did, what it costs, what they've tried. A founder's guide.

• What customer-discovery questions actually pass The Mom Test?

  A question bank for customer discovery: ask about past behaviour, real costs, and existing workarounds — not hypotheticals. The questions that pass The Mom Test.

• Why is customer discovery harder for AI startups?

  AI demos generate wow that reads like demand. Why customer discovery is more dangerous for AI founders — and how to mine for real behaviour instead.